Top 5 Beauty Retail Apps in Austria Q4 2023 Performance Review

In Q4 2023, the top 5 beauty retail apps in Austria demonstrated varying trends in downloads and weekly active users, according to Sensor Tower data. Let's dive into the performance metrics for these apps.

Notino: profumi e cosmetici saw a significant fluctuation in downloads throughout the quarter. Starting with 1.6K downloads in late September, the app experienced a peak of 10.4K in early December. Weekly active users also showed an upward trend, starting at 8.9K and reaching a high of 18K in early December before tapering off to 9.9K by the end of the quarter.

Douglas - Parfüm & Kosmetik had a steady increase in downloads, peaking at 7.1K in late November. Weekly active users mirrored this trend, starting at 8.1K in late September and reaching a peak of 15.7K in late November.

flaconi experienced a consistent rise in downloads, hitting a high of 2.1K in mid-December. Weekly active users also showed a positive trend, peaking at 14K in mid-December before slightly declining to 12.1K by the end of the quarter.

Vorherige Version Sephora had a modest increase in downloads, with a peak of 1.8K in late December. Weekly active users grew steadily, reaching a high of 7.5K by the end of the quarter.

Marionnaud showed a varied download trend, peaking at 1.2K in early October.

For more detailed insights and data, visit Sensor Tower.